After successfully rebranding and relaunching LegalShield (formerly Pre-Paid Legal) with a new name, logo, tagline, website and a complete line of sales support materials, LEVELTWO Advertising Dallas was tapped by the client to develop a national television campaign.
In a series of six, :30 spots LegalShield members are faced with a variety of potentially sticky legal issues. However, they are each reassured by the recurring hero in the spots, the LeagalShield “lawyer”, not to worry because “they have LeagalShield.”
Steve Choppin, Principal at LEVELTWO, states that this campaign strongly conveys that “LegalShield is a game-changing legal service that reinforces the fact that LegalShield members are using the service even when they are not using it.”
“LegalShield allows its members to go on with their everyday lives knowing that their legal rights are protected.” Each spot reinforces this point with the new tagline “Worry Less. Live More.”
The campaign is tentatively scheduled to launch in early summer, 2012.