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SANYO

Take Charge. That’s what we did when we took over the campaign for Sanyo’s rechargeable battery line, eneloop.

This successful campaign leveraged print and interactive media to reach to the hard-core rechargeable battery users, electrophiles and gamers.

Our message was that users could take charge of their high-drain electronic devices by powering off their alkaline batteries and powering up with Sanyo’s eneloop batteries.